Website Needs Analysis

General information

Name

Company/Property Name

Contact Email

Phone Number

Mobile Phone

Location or physical address

What is the existing website address

Contact Name

Type of property

Which Booking Engine will your new site be using?

Other Booking Engine

Please provide an overview of your property

Please describe your target audience and geographic market(s). Please be as detailed as possible (ie. age, gender, knowledge about your products or services

What percentage of bookings are returning guests?

What percentage of bookings are direct vs OTA?

Please describe your current marketing program(s) (ie. how your company generates new business)

Design & Development Objective

Will this be a new website or redesign of an existing website?

New Website

Website Redesign

What is the purpose / main objective(s) of the new website?

What is your 5 year objective for this business?

Website Content

Comworks accommodation websites usually include the following pages, indicate if you would like something different or additional?

Home

Accommodation

Specials

Gallery

Contact

Please select any additional web pages or features needed on the new website:

Additional Features

Please add any additional web pages, features or functions that you believe would be a benefit to your new website(this section is optional)

Additional Features

Feature	Brief Description

Additional Features Value

Additonal Design Requirements

Please list any additional design specifics or concerns for the new website.

Will your company be providing the content (text) for the website?

Yes

Do you require professional copywriting services for new content?

Yes

Will your company be providing images & photos?

Yes

Do you require a referral to a photographer or videographer?

Yes

Please describe the types of images you would like to be used in the design of the new website.

Digital Marketing Strategy

Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility on search engines like Google. The goal is to attract organic (unpaid) traffic by enhancing the site's content, structure, and performance to rank higher for relevant keywords. Comworks optimises every website for the best search engine results and this helps our development team greatly since you know your property and market far better than us.

Please provide any keyword phrases that you believe are relevant for your new website to be optimised.

Please provide the geographic areas the website needs to be optimised for.

Please select the values you will use to track the success of your website and online marketing

Do you have additional goals

Competitors & Industry Leaders

Please provide a list of your company's competitors & their websites

Competitor	Website Address	Comments

Competitor Values

What sets your property apart from its competitors?

Social Media & Email Marketing

Does your company use email marketing like newsletters to communicate with potential & existing customers?

Yes

Does your company use social media?

Yes

Would you like to utilise email marketing and have an email newsletter template set-up with a similar look & feel as your new website?

Yes

Branding & Design Direction

Do you have current marketing & printed materials that the website's design needs to match?

Yes

Does your company have a logo?

Yes

Do you require a new logo?

Yes

Please provide a list of 3 websites you like

Website Address	What do you like about this site?

Liked Sites Value

Please provide a list of 3 websites you DO NOT like

Website Address	What is it that you do not like about this site?

Disliked Sites Value

Additional Details

What is your timeline for this project?

What is your budget for this project?

Please include any additional info or comments: